Starbucks and the Code

Starbucks has announced that it will pay the college tuition of its employees. How is this like the Code? The Code says, “I will put team goals ahead of personal goals.” What is Starbucks’ “personal” goal as a business? It is to make money. But, Starbucks is not just coffee beans or executives; it is all the employees who make up the company. The company realizes that the goal for many members of its team is to get an education, and Starbucks wants to put the goal of the entire team ahead of its personal goal of profit. Have you ever heard of any other companies that do things for their “team” at the expense of their profits? What do you think of this? Is it a good idea?